Design Within Reach
In certain circles I call it Design Out Of Reach. Regardless, they’ve made drool with their beautiful furniture.
In 2001 I created a high-end, “first-to-know”, product catalog concept for select few DWR customers. These people were hand picked based on several criteria including influence, frequency of purchases and total purchase value.
The concept was perfect bound and used a matte finish, 200# bright white cover stock for the outside cover and the DWR logo was debossed and hit with a spot gloss varnish. The guts used a matte finished, lighter weight cover and the the grass, product color swatches and product images were hit with a spot gloss varnish. The upper right DWR was also debossed.
In 2001 I created a high-end, “first-to-know”, product catalog concept for select few DWR customers. These people were hand picked based on several criteria including influence, frequency of purchases and total purchase value.
The concept was perfect bound and used a matte finish, 200# bright white cover stock for the outside cover and the DWR logo was debossed and hit with a spot gloss varnish. The guts used a matte finished, lighter weight cover and the the grass, product color swatches and product images were hit with a spot gloss varnish. The upper right DWR was also debossed.