The Baja Brewing Company, located in the colonial town of San Jose Del Cabo, brews eight styles of beer. It’s premium brand “del Cabo” needed an identity that portrayed an entirely new style of Mexican beer that is crisp and refreshing and that clearly states “excellence.”

Although the premium brand name “del Cabo” was later changed to “Cabotella”, I thought this was a good example of tight roughs in my logo design process.