DIRECTV
DIRECTV needed a new look and feel for their opt-inemail creative. A look and feel that would be unique yet consistent with their newly redesigned website and one that would help reduce time to delivery.
Through several creative rounds, with a client that found it difficult to express what they wanted, I redesigned every major email marketing stream and reduced the number of usable templates from 8 to 1. This significantly reduced the number of hours in production and helped streamline the development process. The design also took on a modular construction which allowed for better organization, structure, separation of content and specific content character counts.
A uniform masthead, site nav and legal were used to maintain brand consistency and every email was unique with title, images and content. This allowed every communication to look “DIRECTV” and gave each business owner the ability to have their “own” look incorporated.
Through several creative rounds, with a client that found it difficult to express what they wanted, I redesigned every major email marketing stream and reduced the number of usable templates from 8 to 1. This significantly reduced the number of hours in production and helped streamline the development process. The design also took on a modular construction which allowed for better organization, structure, separation of content and specific content character counts.
A uniform masthead, site nav and legal were used to maintain brand consistency and every email was unique with title, images and content. This allowed every communication to look “DIRECTV” and gave each business owner the ability to have their “own” look incorporated.