Bacardi Mixers
The Project: Increase brand awareness and trial in a slumping category.
The Idea: Create a "virtual" dance party where the party host only had to create a party and watch friends, friends of friends and friends of friends of friends join over the course of the parties life. Which averaged about 14 days. After creating a party and uploading a picture, each host and attendee(s) are emailed a link to return to the party and to a coupon for a Bacardi Mixers product.
The Idea: Create a "virtual" dance party where the party host only had to create a party and watch friends, friends of friends and friends of friends of friends join over the course of the parties life. Which averaged about 14 days. After creating a party and uploading a picture, each host and attendee(s) are emailed a link to return to the party and to a coupon for a Bacardi Mixers product.