Sprite
The Project: Develop an in-store holiday campaign promoting both Sprint & Coke, but not too much Sprite or too much Coke.
The Idea: This Sprite & Coca-Cola co-branded holiday campaign consisted of an icon set, pennant, floor decals, base wraps and the topper, a holiday Spectacular.
The holidays are full of sparkle and so are Sprite and Coke. Using metallic and pearlescent inks, "two hundred and fifty strands of lights with one hundred individual bulbs per strand for a grand total of twenty-five thousand individual miniature imported Italian twinkle lights" and lots of shiny foils a 4'x4'x6' area of space became very bright and very attention grabbing
The Idea: This Sprite & Coca-Cola co-branded holiday campaign consisted of an icon set, pennant, floor decals, base wraps and the topper, a holiday Spectacular.
The holidays are full of sparkle and so are Sprite and Coke. Using metallic and pearlescent inks, "two hundred and fifty strands of lights with one hundred individual bulbs per strand for a grand total of twenty-five thousand individual miniature imported Italian twinkle lights" and lots of shiny foils a 4'x4'x6' area of space became very bright and very attention grabbing